Last week Heath, Trey, and I went out into the woods of Kentucky to shoot some images of Related Garments underwear and socks. After shooting was complete I asked the folks at Related Garments to tell us a bit more about the brand...
David and Mike Appel were prone to fighting over almost anything as kids, even the unique underwear their mom would bring home from the department store. Looking back, it was this very underwear that gave the brothers the infinite confidence of superheroes as they’d spend countless hours running around the house and yard. Fast-forward years later and the brothers had a revelation: the women in their lives were always giving them raving compliments on their refined taste in underwear. As they set out to disrupt the clothing industry they found a very common theme: when women were asked, “What is the one thing you’d change about your man?” their overwhelming response was, “his underwear!”.
Time after time, when faced with the chance to change one thing about their guy, women continued to say they would kick those ratty, mix-matched undies to the curb. Time to make a change. RLTD spent years sourcing the best fabrics and most responsible manufactures in order to get a quality and affordable product to our customers. Our production partner is certified by the Worldwide Responsible Accredited Production (WRAP) dedicated to promoting safe, lawful, humane and ethical manufacturing. Related was built on the belief that too many men are ignoring a quick and effortless way to improve their style: upgrading their underwear.
By presenting guys with simple, coordinated, and comfortable options, David and Mike have made it easy to ditch your gross, old underwear and put on a more refined set of undergarments.
For David and Mike, Related is about much more than just introducing men to a new way of thinking about style, it is a vehicle for raising awareness around some of the biggest health challenges facing men today. This includes working with The Movember Foundation to “change the face of Men’s Health” through combating various cancers such as prostate cancer.