Clayton & Crume

How was Clayton & Crume created?

Clayton & Crume was created over a few beers at 3AM in a Gatlinburg hot
tub. We had been sewing and creating for the better part of a year, and
decided to make it our livelihood. Three years later and we're growing
faster than ever.

What was the first product you made and/or sold?

As young men on a college budget, we wanted a belt that wasn’t on the
market--so we made it. We started with custom-designed canvas belts for the
collegiate lifestyle, constructed entirely in our dorm room workshop. As we
began to focus on developing solid leather goods, we fell in love with the
challenge of offering beautiful, durable goods at an honest price.

How do you decide on products?

Each product has been created to fulfill needs that have arisen in our own
lives. The plan for the future, after overwhelming request, is to add more
lifestyle goods-- particularly for women. Leather clutches, totes and
duffels are on the immediate horizon. Last week we took a 10-day trip and
made ourselves prototype leather dopp kits. Those will be up on the site
within a week, and they're killer.

How do you find new ideas for products?

Our mission is to create possessions we can use for the rest of our lives,
and in that endeavor, the ideas are never ending. Every worn-out item in
our lives is an opportunity to reinvent and create anew, C&C style.

Do you create collaborative products with brands you work with?

Our dream is to collaborate with an iconic, time-tested brand. Custom belts
with Pendleton Wool or Harris Tweed would be insane. Maybe one day.

What inspires Clayton & Crume?

Good products tell stories, and we’re inspired by the stories our products
will tell after decades of use by those we’ve created them for.

What's your favorite thing about supporting American makers?

Makers don't work for a paycheck, rather, their work is the expression
of a lifelong passion to create. We'll always support a maker, American or
otherwise, who puts his/her name on the product as a testament of passion
and quality.

What's been your biggest challenge?

Our biggest challenge is probably the same as any other maker-- scaling
our operation. Every item is made by hand in our 300sf workshop, and there
are only so many hours in a day to create. We'll likely never be the brand
with 100 retail shops and global distribution, but that's the way we like
it. We know who we are and plan to stay that way-- small and dedicated to
our craft.

Clayton & Crume
502.694.2615
sales@claytonandcrume.com
www.claytonandcrume.com

Upstate Stock

Starting From Scratch

We just wanted to get the word out on our friends over at Upstate Stock and their amazing new store. So here is a quick Q&A on their new venture.

Q: Why the location?

A: I had been looking for a space for a flagship store for over a year and when my good friend took the space beside this he said I had to see it. It was very raw, but very large, particularly for Williamsburg. 

Q: When did you decide on a brick and mortar store? And why?

A: The wholesale side of the business has been doing very well for a number of years but we wanted to represent the brand properly, so I have been planning the brick and mortar for almost 2 years. 

Q: What brands do you carry? Who are the markers?

A: Apart from our own core line of knits made in upstate NY, we carry our Canadian made cotton flannels, Brooklyn made candles, and even backpacks made by D'emploi here in New York. Also, we a lot of Upstate NY brands for small goods like soaps and foods. For apparel we mostly carry our friends brands, people we travel the world with, doing tradeshows and working together. Friends like Slightly Alabama leather goods, Freenote denim, Knickerbocker MFG Co, and Klaxon Howl.  

Q: What made you carry American Made only?

A: We carry made in North America only. Mainly these are the people we know and love, we see how hard they work at creating a brand and making sure they are putting out quality product. 

Jones of Boerum Hill

We sat down with our favorite apron maker to learn more about them, their aprons, and their thoughts on the maker movement...

Who are you
Deirdra & Iestyn Jones, a husband and wife team that live and work in
Boerum Hill, Brooklyn. Iestyn is from Wales, and comes from a sales and
marketing background. Deirdra is from New Hampshire, and has been in NYC's
fashion industry doing design & production for the last 10 years (I just
left my long term job at Steven Alan last month).
 

What is your business
Jones of Boerum Hill is an apron & workwear company started in 2012. JoBH
supplies high quality, stylish, and durable aprons to restaurants, hotels,
perfume shops, butchers, tattoo parlors, and barbers all over the world.
JoBH also sells to the home chefs and artisans worldwide. JoBH has been
lucky enough to collaborate on some great projects with the likes of
Knickerbocker Manufacturing, Marcus Samuelsson, Eataly, and Le Labo
Perfume, among many others.
 

Why are you a maker
We spent years in the corporate world, and it just wasn't for us. We both
prefer to work with our hands, and create a product that people love. We
both are drawn to the creativity of designing and producing, it's exciting
and also a very fulfilling way to make a living.

Why support makers
The reason that people should support local makers is two-fold: 1. they are
getting a much, much higher quality product for their money, and 2. they
are supporting a system of ethical and sustainable sourcing and production.
This is a very good thing for the economy as well as the environment.
 

Why keep Main Street alive
Community and local commerce should be the backbone of the economy and
society for so many reasons. We would sustain a better place to live and
work if this idea was more widespread in America.

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Tinlid Hat Company

As part of our Christmas American maker series we have been getting to know a few of our favorite brands and partnering with them to tell their stories. This week we are sharing the story of Jon Tuck, the owner and creator of Tinlid Hat Co. I asked him to share in his words a bit about his brand and his journey being a small business owner. Read what he had to say below.

We started Tinlid Hat Company in August of 2014. Initially, we made some hats for us and our friends that said "FROLF" on them because we love to disc golf. We started selling them at our local disc golf course and decided to run with the idea of a hat company. Hats were not something we were that into. Of course, we would wear the occasional cap before Tinlid, but the reason we got started on hats was just to make something other than a t-shirt.

We all sort of pitch in ideas for a design, but I (Jon) do most of the design work. I enjoy the creativity involved and designing the caps are one of my favorite parts of running Tinlid. We found some manufacturers that make our hats. In the future, we hope to be able to buy the machinery and start making them ourselves, but that may be a bit down the road. Most of the ideas for our products come to us while we are in the outdoors. We don't necessarily set aside a specific time to think of new products. We like the ideas to come to us naturally. 

I've always believed in social entrepreneurship. I was interested in this concept at a particularly young age. Over the years, I've read and studied about it, and when Tinlid began, we decided to implement a social cause. We plant 15 trees through Trees for the Future (trees.org) for every product purchased. We believe in preserving and restoring the earth's forest for a number of reasons, one being that we just love to be outside. I love being outside. There is so much to do and so much to discover. Our hobby of disc golfing actually started the whole brand, and we thought of the side strap on the hats for pencils when we were out disc golfing one day. 

I think one of the most important things I've learned since we began is the idea giving efficiently. For example, we used to only plant 1 tree for every product sold, but now we plant 15- for the same cost. It's important to do your due diligence and not just throw money at causes. There is so much to enjoy about running Tinlid. The thing I take the most pride in is giving back. Some customers have gone out of their way to write letters and email us to thank us for our work. It feels amazing knowing we are making a change!

I've been given a lot of advice. It's hard to come up with just one thing. One piece of advice I received from my friend and a mentor was don't be afraid to reach out to people and ask for help. Even if it seems like they'd have no interest or reason to help you, if they like what you're about and you're genuine, they are willing to help. If I could give a piece of advice to anyone, I'd tell them do what you love and find a way to make it impact others. Our biggest challenge was the first 2-3 months without a doubt. We pretty much just stumbled our way through it. I remember one of our first goals was to make just one sale on the website. I think we sold only two hats online during September 2014 so the biggest struggle was just learning how to market the brand. Eventually, we started to figure things out, but we learn more every day.

FOR MORE VISIT: TINLIDCO.COM