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The Blog

The daily, and somewhat random, musings of the FOLK editorial team. From the journeys, to the vlogs, to the behind-the-scenes-into-the-office moments of the team that brings FOLK to life. 

The Flowers of Salt Lake City

Ben Ashby

On our trip from Moab to Ogden, Utah we made a stop in Salt Lake City to see the gardens at the Mormon temple. The gardens are absolutely beautiful and fill several city blocks. During our visit they were in the height of their spring blooms. I hope you enjoy some of my snaps. 

Palms Springs {A Revisit}

Ben Ashby

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I find myself in Palm Springs at least once a year. There is just something magical about this mid century time box forever keeping the sixties alive in the middle of the harsh southern California desert. From its perfectly manicured lawns to festive colorful streets to its proximity to both LA and the middle of the Mohave and Joshua Tree, Palm Springs really is a must visit spot. These are a few images I shop last year. 

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A Story for Where Women Work || Emily Riddle

Ben Ashby


Today I wanted to share something I am really proud of. My friend Jo, the editor of Where Women Create asked me to photograph a story for her newest magazine Where Women Work. I was especially excited because the subject was a friend of mine from college. She, Emily Riddle has recently opened a shop and coffee shop in Versailles, KY. If you’re in the area you must stop in for a coffee or a nibbly sweet treat. You can read the full story in this seasons issue of Where Women Work....which is on newsstands now. 




Where Women Work is dedicated to women in business sharing their own stories and own journies in their own words to other women around the world.  


The Where Women Create titles (Where Women Cook, Where Women Create, Where Women Work, and What Women Create) are available at Lowe’s, Barnes and Nobles, Michaels, Books a Million, and Costco locations across the country, as well as select Walmart and Kroger locations. 


Emily’s shop is located in downtown Versailles, KY.  


Basic Strawberry Short Cakes

Ben Ashby


The start of strawberry season is nearly upon us! Our favorite way to celebrate is with a daily short cake. It’s basically the most iconic spring dessert and likely the easiest spring dessert. While it’s always nice to grow your own strawberries, this current season we’re in has the store bought berries basically too affordable to justify growing on your own. 

If you are going with store bought, go for the medium sized berries. While the giant ones may see like a good value, they lack sweetness or really any flavor at all. 

Like I said this recipe couldn’t be much easier, it’s a doctored french vanilla cake mix, berries, sugar, and fresh whipped cream. 



1 Boxed French Vanilla Cake Mix

Milk, eggs, melted butter (follow directions on cake mix box for amounts.

For the cake simply follow the directions on box, but substitute the water with milk and the oil with melted butter.

While the cake is baking make the whipped cream. Fresh whipped cream is so very easy to make, it’s impossible for me to justify using a whipped topping when you can whip up whipped cream in under five minutes. 


1 Pint Heavy Whipping Cream

1/4 cup powdered sugar

1 teaspoon vanilla extract

Whip ingredients until soft peaks form. I prefer to do this by hand as it gives a feeling of accomplishment, but using a stand mixer is acceptable.

Do not over mix, the cream will not get fluffier and fluffier, instead it will turn to butter.



Fresh strawberries


Slice strawberries and place in a bowl. Toss with a good amount of sugar. No need to fully coat, but enough to know there is sugar in the bowl. Allow to sit overnight. The sugar will draw out the liquid from the strawberries creating a wonderful sauce for your short cakes.

Cut cakes into desired sizes. I use over sized cookie cutters or a wide mouth canning lid as a template. Add a heaping amount of the chilled whipped cream. Top with berries and sauce and garnish with fresh mint.


Basic Bread Pudding

Ben Ashby


I love bread pudding. A delicious treat perfect for any season. I had some extra loaves of apple cinnamon bread and a beautiful piece of Farmhouse Pottery to shoot. Bread pudding is one of the easiest desserts to make. A perfect way to use day old biscuits or bread or a cake that simply came out of the pan all wrong. 


When making bread pudding you can basically get away with anything. Add raisins or nuts if you’d like. You’ll need a sauce, but it can be a wide variety of things. My recipes is my favorite, but by no way diffenative.




Loaf of bread

3 eggs

1/2 cup sugar

1/2 cup brown sugar

1/2 cup heavy cream

1 teaspoon vanilla

1 teaspoon cinnamon  

Add 1/2 cup raisins or nuts for additional flavor.  


Cube loaf of bread into 2” cubes. Mix all other Ingredients together and pour over bread. Allow mixture to sit for an hour or so for the bread to absorb the liquid. 

Bake in a 350 degree oven for up to one hour. Remove when the bread pudding is golden brown. 






The sauce is truly the most flexible part of this recipe. Sometimes I make a basic caramel, sometimes I make a cream cheese icing, but my go to is an apple butter sauce that is a prime source of diabetes. (Diabetus) 


1 pint prepared apple butter  

1 stick melted butter  

1/2 cup brown sugar  


Mix all ingredients together. Pour over hot bread pudding. Serve hot or cold. 

Refrigerate if not serving right away. 




BTS The SF Guide

Ben Ashby

You've seen our San Fransisco Guide to Nature, but we only had room to share just a few of the images. We wanted to share a whole bunch more of them.... 

These were all shot with the Canon 5D Mark IV and a Fuji X100F. Both available at BH Photo.

Huge thanks to Aviate, Makers Market, and Buck Mason for sponsoring many of the props and outfits in the images. 

Inside Buck Mason's NYC Shops

Ben Ashby


A  couple of months ago Buck Mason made the jump from the sunny west coast vibes of Los Angeles to frigid New York City with the opening of their first east coast location. The day before they opened we popped in to see their cold weather inspired pieces and the super clean and modern style of the store. 

These images were all shot with a Canon 5D Mark IV from BH Photo.