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103 N. Main
Beaver Dam, Kentucky

Goodfight Mercantile | A Conversation

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Goodfight Mercantile | A Conversation

Ben Ashby

Continuing our maker conversations series we sat down with the guys behind the curated box collection Goodfight Mercantile. When it comes to boxes the market is flooded, but these guys stand out by including a wide selection of goods that are both useful and beautiful. We especially love that everything is American made! Check them out HERE or continue on below. 

Why are you a maker? We are probably best categorized as a curator of makers. 

What is your business? We are a marketplace that specializes in well-made American Made homewares. Our name is Goodfight Mercantile, inspired by the companies that we feature. Companies that toughed it out and never outsourced production. Those truly fighting the good fight. 

How long have you been a business? We opened 6 months ago, but we’ve been in development for about three years now.

Why support makers? Absolutely to promote jobs, but also we strongly believe that maker culture leads to innovation culture, and we want quality things!

 

The guys behind Goodfight Mercantile provided us with a bit more about their business:

GoodFight Mercantile, seller of quality home goods produced in America, along with GoodFinds, which offers a curated selection of new handmade and used American-made items, are the brainchild of Jason Seck and Tim Mahoney. Jason, GoodFight Brand Partners Director, brings over a decade of business negotiation and creative production skills, having honed them at The Jim Henson Company. Tim, GoodFight Creative Lead, has vast branding and marketing experience, which he has gained through his work as an Advertising Creative for large national and international brands including Apple, Chevrolet, and Jack Daniels. Their vision for GoodFight was to create the online shopping experience they were seeking: a well-curated selection of quality, American-made home goods.

Soon to join GoodFight were Joel, expert of things; Andi, an expert in branding; Matt, a Creative Director of Copy in advertising; and Chérie, an editor and writer. This rounded out the start-up team, all of whom share a strong interest in spending with purpose (buying less by buying better), keeping their money at home, strengthening community (locally and nationally), and supporting businesses they believe in—even when that means paying a little more. The companies represented on GoodFight are committed to creating long-lasting products domestically; this in the face of strong global marketplace pressures focused on creating cheap, low-quality goods. At GoodFight Mercantile, we are all about championing the movement of producing goods in America. That effort extends to GoodFinds, where we present a curated selection of new handmade and used American-made items. Our curators, who aggregate items for sale from all over the Internet, are focused also on finding quality, well-made home goods—and add in the occasional flair of lovable, heirloom-grade items.

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